Behind the Brand

We’re Prajit and Ayan—two friends from the valley of Chhotanagpur, where the lush green hills, the rhythm of the Indian Railways, and the simplicity of small-town life shaped our earliest memories.

Over the years, we’ve lived in the chaos of metro cities, both in India and abroad. We’ve seen trends rise and fall, cultures shift, priorities change. But each time, we found ourselves drawn back—to our roots, our language, our values, and the calm confidence that comes with knowing where you come from.

Urbn is a product of that journey. It’s our expression of what we’ve observed, questioned, embraced. It’s not about being loud or flashy. It’s about being intentional. Honest. Real.

Urbn was born from this duality. A voice that is calm, but clear. Not loud, yet never lost. We don’t chase trends. We craft expressions—of travel, of nostalgia, of resilience, of wit. Modern in design, but deeply rooted in what made us. A little rebellion, a little reverence.

Every piece we make carries a little bit of where we come from—and a whole lot of where we’re going.

Welcome to Urbn.
Wear your story. Stay rooted. Stay real.